LOCAL SEO

INCREASE YOUR LOCAL STANDINGS

SEO aims to increase a business’ visibility to a targeted audience, but local SEO takes targeting even further. By focusing on customers and prospects in a specific area, local SEO can drive traffic to websites and physical establishments, which, in turn, makes it possible for a business to gain an edge against local competitors.

Restaurants, retail stores, law firms, car dealerships, and even dental or medical clinics can benefit from local SEO.

  • WHY LOCAL SEO?

    The results that appear in the top spot of Organic Search don't take the top spots in Local Search. We follow the same methodology as with organic search, but with a few changes - citation and listings building, etc. We don't stop until your business is in the Snack Pack. You get a combination of marketing tactics that will impact the foot traffic of your business. An effective local campaign requires a combination of geo-targeted optimization and content marketing, business listings and backlinks, and user-generated reviews.

  • BUSINESS LISTINGS AND SOCIAL PAGES

    Maintaining brand consistency across all online properties, including listing websites is a way to boost local search.

    We claim, verify, and mange your business listings on: Google My Business, Bing Local, Yelp, Yahoo! Local, and Yellow Pages.
    Google's Business Guidelines change quite often, it is therefore crucial we make sure that the information on the business pages are correct and change as the business changes.

  • OPTIMIZING WEBSITES FOR LOCAL AUDIENCES

    Local SEO uses the same elements as traditional SEO does, but it requires a few specifically targeted elements as well. Contact info and business hours are often the information search engines, listings or directories, and customers often look for when they first visit local business websites.
    Keywords and phrases containing the business’ location should appear in title tags, meta descriptions, and content. Simply targeting a city or state may not be enough to drive local leads. Going hyper local by targeting even more specific communities within your city can help get more customers through your doors.
    Our SEO teams analyze where local website traffic is coming from and use that data to choose better geo-targeted keywords.

  • TARGETING LOCAL MARKETS WITH CONTENT

    Content marketing for local campaigns requires the same amount of creativity and quality for any other SEO campaign, but there needs to be a stronger emphasis on calls to action, influence marketing, and topics relevant to the business’ location.

  • BUILDING QUALITY CITATIONS

    Quality backlinks is an important aspect of any SEO campaign, but citations are even more important for local SEO. Citations are brand mentions made by customers or other businesses on third-party websites. These brand mentions are key ranking factors in local search. Some of the most important and effective types of citations are Social or Blog Content, Business Listings and Reviews, and Guest Posts and Magazine Publications.

  • MANAGING CUSTOMER REVIEWS

    Your local listings and social accounts need to have unique content that goes beyond your business description, operating hours, and contact details. The best way to get this type of content is through customer reviews.
    Integrating links to your social media pages and business listings in your website, publishing press releases about your new listings, and engaging customers through online content can also get them to share their thoughts.

CONCENTRATE ON GROWING YOUR BUSINESS. WE WILL HANDLE THE REST.

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Call us 571.568.9246 or fill out the quick form and we will hit you back right away!